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GroupM Launches Comprehensive Post-Cookie Readiness Program Testing Google’s Privacy Sandbox

  In joint initiative with Google Chrome, GroupM to launch first-to-market program using Privacy Sandbox APIs, helping accelerate readiness for the planned third-party cookie deprecation in H2 2024  New York, London, Singapore (November 15, 2023) — GroupM, WPP’s media investment group, today announced the launch of the first and largest global post-cookie technology readiness program, in …